About iMux

Interactive Media UX (IMUX) is a Full Service eCommerce Optimisation Practice based in Manchester.

IMUX delivers:

  • Voice of the User (strategy and delivery)
  • Conversion Rate Optimisation Studies
  • Independent Expert Asset Reviews
  • Usability Testing: desktop, smartphone, tablet, TV, video
  • User Experience Strategy
  • Moderated Testing & Observation Services
  • Eye Tracking
  • Market Research

Our clients focus on driving online ecommerce (B2C) performance through a conversion optimisation programme which in turn delivers a clear Return on Investment by

  • Increasing overall site conversion
  • Reducing shopping basket abandonment rates
  • Reducing checkout funnel abandonment rates
  • Increasing average order values
  • Increasing average order quantities
  • Improving marketing campaign conversion rates

Or in a B2B context, ROI can be measured in terms of time saved, better quality forecasting, and timely completion of tasks, conversion from suspect through prospect to customer.